LeBron James Models For Pharrell's Louis Vuitton Men's Collection In

The Louis Vuitton Bron is back ... this time LeBron James' is serving as a model for Pharrell's hotly anticipated debut collection with the luxury fashion brand!

And King James is looking fresh!

LeBron first LV's ads hit social media on Thursday -- part of the advertising campaign for the Men’s Spring-Summer 2024 collection -- after the famous musician was named creative director last year.

"LeBron James lends himself to Pharrell Williams' debut collection, embodying the audacious energy and trailblazing vision of the Maison's next menswear chapter," the brand said.

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